请选择 进入手机版| 继续访问电脑版
开启辅助访问 切换到窄版

广告数据管理平台DMP解决方案

[复制链接]
作者:hanhongwen 
版块:
900561
hanhongwen 发表于 2018-11-15 11:22:46 | 显示全部楼层 |阅读模式
一、简介
提供低成本、弹性伸缩、高可用的云端方案,根据客户业务特点及需求提供IaaS,PaaS,SaaS全层次的DMP服务,帮助客户快速利用数据进行精准营销。

二、为什么选择阿里云

1、阿里系优质数据服务
基于友盟+及合一数据,结合营销推广引擎的DSP服务,为阿里云上营销公司及广告主提供精准的跨屏能力,提升营销效果。
与广告主第一方数据打通融合,优化营销效果
精准的标签数据,提供可见不可得的数据服务
同地域云端客户对接友盟+ 的DIP网络效果等同内网

2、成熟的云计算及大数据技术
阿里云是国内云计算、大数据技术的领导者,提供成熟、稳定、完整的大数据技术。
成熟的主机、网络、数据库、存储等基础服务
行业领先的大数据计算平台及算法服务、商业级中间件服务
拥有权威资质,提供高效的售后服务

3、弹性伸缩、快速部署
基于阿里云搭建DMP系统,可解决业务波动对系统架构的弹性需求,客户无需考虑底层技术细节,专注业务部署及数据处理,实现快速部署。
大数据平台提供动态集群扩展能力,灵活应对负载变化
基于IaaS、PaaS的DMP方案,极大提升客户部署效率
云端客户直接友盟+DIP系统,无需额外搭建DMP

三、数据管理平台DMP技术架构

通用架构图
1.png


数据管理平台DMP技术架构
通过阿里云提供的基于IaaS,PaaS,SaaS层面的DMP方案,满足各类客户数据管理需求,提升精准营销效果。

本架构能够解决
对接各类数据提供方(DP)、对接各类DSP,SSP、人群透视分析、大数据元数据管理

方案说明
数据收集模块:
对接DP(数据提供方)端,DP端包括客户自有系统的数据、日志、合作伙伴提供的数据、以及从第三方平台交换或购买的数据,通过收集这些多方数据,进行人群标签加工。主要基于日志上传,OSS存储,CDP(数据传输),数加Data IDE功能搭建。

效果数据回流模块:
DMP对接的DSP,SSP,ADX在投放的过程中会产生投放相关的日志或数据,这部分数据用于指导再次投放,提升转化率。这部分功能分为离线数据收集和实时数据收集部分,基于EMR或Datahub、StreamCompute、LOG以及MaxCompute搭建,完成实时和离线日志数据的收集处理。

人群定向模块:
经过ETL加工后的数据会服务于RTB环节中的其他系统,功能主要分为人群定向和透视分析,由于对接的营销系统需要几毫秒内完成数据返回,需要海量大数据的实时处理能力。ADS或MongoDb提供PB级别数据的秒级查询,并将部分标签同步到Redis集群,完成ID-Mapping。

元数据管理模块:
元数据是管理数据的数据,对DMP中数据打标,数据属性进行管理,包括数据的生命周期,血缘关系,数据质量,数据的特性,数据的价值等。基于SLB,ECS,Redis, RDS, MaxCompute搭建完成。

四、SSP解决方案总览

1、DMP解决方案(IaaS)
目标客户
1)能自主研发DMP系统,但是缺乏基础运维能力的中大型数字营销公司 2)自主研发的DMP系统,希望快速部署,弹性伸缩 3)需借助阿里云成熟的云计算、大数据能力,避免重复造轮子
方案特点:基于阿里云产品搭建,如ECS、Log Service、OSS、ADS、MaxCompute、Redis、数加或EMR开源产品搭建,提供基础设施层面服务,相关标签系统等需客户自行开发

2、营销推广引擎(PaaS)
2.png


目标客户
1)无自主研发DMP引擎的能力,有海量数据需要管理的公司 2)中小型营销公司或企业营销部门,希望快速部署可弹性伸缩的DMP系统 3)需借助阿里云成熟的数字营销产品能力
方案特点:由阿里集团数加团队基于阿里云产品搭建的营销推广引擎,包括DSP,SSP,DMP产品,提供DMP的系统相关的数据管理,人群画像管理等,客户无需自己开发

3、DIP(友盟+DMP)
目标客户
1)有DSP,SSP系统无DMP系统,需提升系统营销效果的公司 2)需要推广自身网站、APP或其他产品的广告主 3)需要借助外部数据、加工自身数据标签的客户
方案特点:面向DSP,SSP等数字营销公司,数据需变现公司,提供营销辅助,数据分析能力



如需架构咨询,点击与我交谈,祝你成功

↓↓↓


    15561578755
回复

使用道具 举报

注册会员

积分
170
MartinAccub 发表于 2020-7-10 05:56:24 | 显示全部楼层

hi good forum

the best! Good forum.
google






797hg98798gh7kh9g7k9g
回复

使用道具 举报

注册会员

积分
170
MartinAccub 发表于 2020-7-25 23:55:37 | 显示全部楼层

can't answer facetime calls iphone 7

MartinAccub ??? 2020-7-10 05:56
the best! Good forum.
google

dsm phone book
phone kahe kehta
is my phone unlocked vodafone uk
visual voicemail does not show up on iphone 6
can iphone work without sim card
android phone horizontal to vertical
how to restore message icon on iphone 6
huawei phones
iphone 8 plus screen repair with applecare
how to find registered phone number in aadhar card

707 trust 637
415 phone 632
909 who 723

how to recover my mail app on iphone ctv vancouver island phone number my app is missing on iphone hrdc billings montana phone number how to make international phone calls through internet iphone 6 no volume on calls how to apply for cerb by phone iphone etkin deДџil itunes'a baДџlanД±n hatasД± çözГјmГј iphone xr drop test grameenphone internet offer code  


i love you phonetic alphabet phone cooler app for android world top 10 mobile phone company 2019 reesespecialtyfoods phone number cell phone plans compare canada iphone 7 plus price in sri lanka ikman.lk block ads on iphone youtube app  5726f6_
回复

使用道具 举报

注册会员

积分
170
MartinAccub 发表于 2020-7-27 21:34:52 | 显示全部楼层

nycaps ess phone number

nbn phone handset officeworks
phone heating problem solution
best phone protector case for iphone 11
best android phones in india below 20000
wzzm 13 phone number
pay verizon phone bill by phone
jio phone photo kaise bheje
can you make phone calls using skype
project phone to laptop via usb
fero phone price in jumia

774 id 379
614 area 693
314 information 304

jbl tune 500bt wireless on-ear headphones - pink mobile phone images free download sony noise cancelling headphones replacement ear pads mdr-nc6 how to set up a gmail account on iphone xr at&t new service cell phone deals how to get a virtual phone number free cerulean phone case update on iphone 8 best wireless charging car mount for iphone x gta v cheat codes ps4 cell phone  


vvs school phone number easy diy phone case designs best iphone 7 plus trade in how do i reset my apple id password for my iphone christchurch dorset phone book iphone 7 mobile cover ccdfs phone directory  991bc61
回复

使用道具 举报

注册会员

积分
170
MartinAccub 发表于 2020-8-1 05:00:57 | 显示全部楼层

buy second hand smartphone online

MartinAccub ??? 2020-7-25 23:55
dsm phone book
phone kahe kehta
is my phone unlocked vodafone uk

dottor phone olbia
abids kilwinning phone number
how do i get the imei number on my iphone
wdw phone
apple phone watch wireless charger
windows 10 mobile phones 2019
best screen for iphone xr
cisco ip phone 7965 forgot password
iphone 11 mit vertrag gГјnstig vodafone
how do i receive phone calls on my fitbit versa 2

https://calleridmeusa.com/information-570816-3

iskysoft phone transfer crack does walmart carry verizon cell phones cox cable phone service not working xr phone cases apple best uk cell phone companies compare between iphone 7 and 6s plus what to do if u think your iphone is hacked iphone 6s plus price in pakistan olx mophie battery case iphone 7 plus review how do i recover deleted text messages on iphone 6 for free  
https://calleridmeusa.com/information-312596-3

dji phone number verification cedim phone number aerus phone number vivo y12 phone cover budget android phones uk mi redmi note 6 pro 5g phone supreme louis vuitton phone case iphone 6s  19d63d5  
https://calleridmeusa.com/information-417547-3
回复

使用道具 举报

注册会员

积分
170
MartinAccub 发表于 2020-8-3 02:02:03 | 显示全部楼层

gionee mobile phone under 6000

MartinAccub ??? 2020-7-10 05:56
the best! Good forum.
google

cell phone repair shops open on sunday
wmvp 1000 phone number
does iphone backup to itunes save photos
free cell phones for seniors in indiana
jio keypad phone call recording app download
zahra buhari phone number
scammer phone numbers to prank 2020
samsung s9 vs iphone s6
iphone cihaz deДџiЕџimi fiyatД±
how to turn dark mode on iphone 6s plus

https://ratingid-me.com/retrieve/443/6899

unitedhealthcare tx phone number at&t phone crl32102 manual ccsf eops phone number jio phone se live video kaise banate hain kneaders phone number phone rubber stand 411 winnipeg reverse phone lookup my phone is not accepting my sim card best samsung phone under 50000 in india 2019 pennsylvania dcnr phone number  
https://ratingid-me.com/retrieve/405/3089

samsung s7 edge vs iphone 7 camera comparison iphone 6 will not ring when locked setting up iphone stuck on apple id transferring music from iphone to apple watch zaxby's near me phone number rbc bank (georgia) national association phone number jio phone me photo ko frame kaise lagaye  991bc61  
https://ratingid-me.com/retrieve/513/4789
回复

使用道具 举报

注册会员

积分
170
MartinAccub 发表于 2020-8-4 05:25:18 | 显示全部楼层

mcdonald's salem indiana phone number

MartinAccub ??? 2020-7-27 21:34
nbn phone handset officeworks
phone heating problem solution
best phone protector case for iphone 11 ...

can't download pdf on iphone
how do you do a factory reset on iphone 8
how do i connect my phone screen to my laptop
phone number tracker online malaysia
why no sound on my samsung phone
phone bass boost
best wireless earphones with long battery life
how to play netflix on my tv from my phone without wifi
what is the difference between the iphone x xr xs
iphone x buy outright

https://rating-4usa.com/who-623/691/1

best cheap smartphone 2018 uk amgen customer service phone number dfs missouri food stamps phone number identify cell phone owner oseegib phone number ll bean customer service telephone answer the phone roxie iphone 6s plus 32gb price in india flipkart asus rog phone 2 dove comprarlo venus phone case  
https://rating-4usa.com/who-469/493/1

eyelab phone number sky mobile iphone 7 plus contract phone number numbers to letters phone call free apps download can i transfer my whatsapp conversations to another iphone does find my iphone work if it's turned off how do you send a text to more than one person on iphone  9d63d57  
https://rating-4usa.com/who-808/784/1
回复

使用道具 举报

注册会员

积分
170
MartinAccub 发表于 2020-8-5 01:56:02 | 显示全部楼层

a phone number for facebook

dr lafferty phone number
aaa roadside assistance phone number texas
phone camera qr code
cheapest phones in nigeria with fingerprint
apple watch series 3 work with iphone xr
weathertech deskfone - universal desktop cell phone holder
top budget camera phones 2018
iphone 11 says data transfer cancelled
ysu phone directory
how to preserve battery life on android phones

https://callertrust-900.com/rating-214-879/4

connect multiple bluetooth headphones windows 10 best camera phone under 20000 smartprix fhnb phone number how can i sign out of my google account on my phone phone contact app download pc windows phone o2 apn settings iphone 7 plus launch date malaysia iphone 6 does not ring when locked zizo phone case iphone 6s plus screen black wont turn on  
https://callertrust-900.com/rating-973-756/4

apple iphone 11 pro max цена украина iphone 7 plus vs galaxy s9 amazon cell phone credit card holder how to turn off my iphone 10 equifax remove freeze phone number mobile phone upgrade deals ee food stamp phone number  91bc61f  
https://callertrust-900.com/rating-860-741/4
回复

使用道具 举报

注册会员

积分
170
MartinAccub 发表于 2020-8-9 03:14:58 | 显示全部楼层

dragon ball cell phone wallpaper

MartinAccub ??? 2020-8-4 05:25
can't download pdf on iphone
how do you do a factory reset on iphone 8
how do i connect my phone s ...

best smartphone under 5000 to 6000 in india
itel batton phone price in bd 2020
ikeja phone slot
mdx phone pairing
uconnect phone number
cisco ip phone 7945 forward all calls
charity mobile phone recycling uk
iphone 11 price india 64gb
knifewarehouse telephone number
iphone 7 plus kirilmaz cam ekran koruyucu

203 information 302

best tempered glass screen protector for iphone 7 reverse phone number lookup free name amazon prime canada telephone number can i download pc games using my phone etex limassol phone number cell phone always busy how to reset icloud account on iphone 7 can you do split screen on iphone 6s plus phone time wrong gionee phones and prices in nigeria  
440 trust 919

iphone 11 pro max in rate phone neoprene pouch find my imei number iphone 7 energy kcp&l phone number follow up email phone interview sample how do i change number of rings on iphone before it goes to voicemail how to hide caller id on iphone 10  100119d  
617 note 780
回复

使用道具 举报

注册会员

积分
170
MartinAccub 发表于 2020-8-9 03:24:30 | 显示全部楼层

kizzabella doodles phone number

MartinAccub ??? 2020-8-9 03:14
best smartphone under 5000 to 6000 in india
itel batton phone price in bd 2020
ikeja phone slot

iphone 8 compatible with apple carplay
walton smartphone bd price
call waiting not working in iphone 7
rogers wireless customer retention phone number 2019
transfer whatsapp to another android phone
i lost my phone app on iphone
amgen phone interview
best cracked phone screen prank
forgot recovery phone number for apple id
why doesn't my mobile data work iphone

650 caller 756

windows 10 how to setup microphone iswitch phone number phone sealink cara back up chat whatsapp iphone ke google drive iphone 7 deals uk vodafone jasbon phone case bell canada phone number lookup iphone se 2020 versus iphone 7 plus top nokia phones in india how do i change my gmail phone number  
440 information 420

phone login android iphone 11 pro wireless charger not working best 10 smartphones under 20000 in india 100 free ringtones for iphone iphone 7 won't turn on after software update iphone 11 pro price apple iphone x price in canada  0119d63  
636 me 537
回复

使用道具 举报

您需要登录后才可以回帖 登录 | 立即注册

本版积分规则

快速回复 返回顶部 返回列表